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As a product designer, I possess 7+ years of experience in crafting high-performing products across diverse industries, including E-Commerce, B2B and SaaS businesses. My expertise ranges from refining business strategies, user research, high-quality crafts, design system engineering, testing, and more.

Throughout my career, I have had the privilege of working with renowned brands such as Alibaba Travels, blu Bank, Automoby, Persian Gulf holding, etc. Additionally, I have collaborated as a consultant and resource allocator with international fintech & web3 companies like RoqqetMedia.

I am passionate about developing products that meet both user needs and business goals. My ultimate objective is to create impactful products that are supported by strategy and research, aimed at solving problems and delivering a great user experience and business impact.

💼 Work Experiences

Alibaba Travels

Sr. Product Designer

Oct 2023 until Jul 2025 ∙ 1yr 9mos ∙ Fill-time

As a senior product designer, I’ve contributed to the Int. & Dom. Flight and Tour platform, the company's key strategic initiatives. I’m adept at translating business requirements into user-centred solutions. This is achieved through fostering cross-functional collaboration and conducting reiterated experimentation to validate hypotheses and measure success & guardrail metrics. I’ve also contributed to Trip planner (AI-powered), Leisure-Tour platform and the Atlas design system.

Contributed to one of the large-scale redesign projects on the Tour platform, aimed at enhancing the product's representation model. This initiative resulted in an 11% uplift in product conversion rate and a 7% improvement in the funnel's micro-CR for mobile devices.
Initiated an assortment mechanism for int. flight proposals, driving a ~13% uplift in conversion rates on international Pareto routes.
Investigated on pre-purchase call recordings for international destinations to identify the main reasons that led users to contact our call center. I’ve designed solutions, resulting in cost reduction of operational expenses and a ~9% uplift in our micro-CR within the sales funnel.
Implemented some strategic modifications on the G-Tour platform’s detail page. This resulted in a total ~203% uplift in conversion rate.
Major improvements to PLP assortment dynamics, focused on crucial parameters for customers' purchase decisions. This revised mechanism is estimated to increase PC1 and total business revenue by ~20%.
Contributed to Trip-planner product, which is designed to create a custom trip itinerary for users based on their preferences.

Talaland

Sr. Product Designer

Jul 2024 until Jul 2025 ∙ 1yr ∙ Part-time

Following unsuccessful attempts to redesign the product and develop a stable product MVP aligned with the business strategy and initial requirements, I joined the team as a product designer. Through a strategic redesign of the product to align with the business objectives, we successfully brought the product to its release state. This revision resulted in roughly 2.5× of the business valuation and enhanced the product's scalability.